Kasus COVID-19 yang mulai melandai dan pelonggaran aktivitas dan mobilitas masyarakat, membuat pelaku industri MICE percaya diri. Namun, pasar perlu diyakinkan agar kembali mengadakan kegiatan MICE secara offline.
Pemerintah sudah membuka pintu penerbangan internasional dari 19 negara sejak 14 Oktober lalu. Sejalan dengan itu, promosi destinasi wisata juga kembali dilakukan oleh Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf).
Industri MICE pun berangsur bergeliat. Aktivitas meeting, konferensi, dan kegiatan MICE lainnya mulai kembali diselenggarakan, kebanyakan masih secara hibrid.
Sebagai pengelola venue, kini saatnya untuk menarik dan meyakinkan pasar agar kembali berkegiatan MICE di venue-venue yang tersedia. Entah di hotel atau venue MICE yang berdiri sendiri.
Setidaknya, ada empat cara yang bisa Anda lakukan untuk kembali menarik minat kalangan korporat maupun pemerintahan.
1. Gencarkan digital marketing
Dunia boleh mengalami lockdown akibat pandemi, tapi bisnis Anda tidak bisa dilockdown dan harus tetap berjalan. Tetap lakukan pemasaran secara digital, gunanya agar dunia tahu Anda masih eksis dan siap melayani.
Berikan informasi secara transparan tentang bagaimana Anda menjamin keamanan dan kenyamanan pengunjung dan protokol kesehatan yang dijalani.
Upgrade website Anda. Tur virtual atau video yang menampilkan venue dan fasilitas yang tersedia tentu lebih menarik ketimbang melihat foto. Jangan lupa, perbarui halaman FAQ Anda untuk memastikan informasi terkini yang didapat oleh calon konsumen.
2. Eksis dan mudah dicari
Pastikan website Anda mudah dicari, optimalkan juga pengoptimalan mesin telusur (SEO) atau investasi di platform atau saluran yang dirasa efektif. Selain itu, relasi dengan klien atau calon juga harus tetap dijaga.
3. Buat semuanya simpel
Menarik hati klien tidak melulu dengan menawarkan harga murah, tapi bagaimana Anda bisa meringankan pekerjaan dan memenuhi kebutuhan mereka. Misalnya, reservasi yang cepat dan mudah, fleksibilitas ketika klien butuh tambahan ruangan, atau kebutuhan dadakan lainnya yang tentu saja masuk akal untuk dipenuhi.
4. Fasilitas rekreasi
Belakangan sedang populer istilah bleisure travel atau singkatan dari business dan leisure travel, alias bekerja sembari liburan. Pelancong bisnis memperpanjang waktu menginapnya walau kegiatan sudah usai, lalu mengajak keluarga dan pasangannya untuk liburan bersama.
Pengelola hotel tentu bisa menawarkan layanan spa, atau fasilitas liburan lain ala hotel berbintang, atau menyediakan paket wisata jika lokasi Anda dekat dengan destinasi wisata.
English
Let’s Organize Events at MICE Venues Again!
MICE industry players are confident because the number of COVID-19 cases has declined and the government has started to loosen the activity and mobility limitation. Despite that, the market needs more reassurance so they’re willing to hold offline MICE events again.
The government has opened the doors to international arrivals from 19 countries since October 14. Similarly, the Ministry of Tourism and Creative Economy has also started to massively promote tourist destinations.
The MICE industry gradually starts to rise. Meetings, conferences, and other MICE activities have started to occur again, although most are still hybrid.
As venue managers, it’s time to convince the market to hold MICE events at the available venues again, be they hotels or independent MICE venues.
At least there are four ways you can attract clients, both corporate and government.
1. Do vigorous digital marketingThe world may have been in a lockdown thanks to the pandemic, but your business cannot be in a lockdown. It needs to carry on. Keep doing digital marketing so the world knows your business still exists and is ready to serve the market.
Disperse transparent information on how you have been implementing health protocols to ensure the safety and health of the visitors.
Upgrade your website. Virtual tours or videos showcasing the venue and available facilities are more attractive than mere pictures. Don’t forget to update the FAQ page so your potential clients can access uptodate information about your venue.
2. Stay trendy and accessible
Make sure that your website is accessible. Work on your website’s SEO (Search Engine Optimization) or invest in platforms or channels that you deem effective. In addition, maintain your relation with clients or prospective clients.
3. Simplify everything
Attracting clients isn’t always achieved by offering low pricing. You can do it by offering a solution to ease their work and fulfill their needs. For instance, implement easy and fast reservations and increase flexibility for clients who need an extra room or other sudden emergencies that might be logical at the event.
4. Recreational facilities
Lately, the term bleisure travel has become popular. It is short for business and leisure travel. Business travelers would extend their stay even after finishing their business activities, then invite their family members and partner to go on a vacation.
Hotel management can offer spa services or other leisure facilities, or provide vacation packages if the location is near a tourist destination.
