Kolaborasi antar organizer menggarap sebuah event bisa menjadi pemicu bangkitnya kembali industri MICE. Pemerintah sudah menyatakan kesiapannya mendukung pemulihan industri MICE.
Melewati pandemi yang hampir dua tahun jelas tidak mudah bagi pelaku industri MICE. Permintaan event mandek, sementara operasional terus berjalan, mau tidak mau menguras kantong untuk bertahan.
Namun harapan mulai nampak. Kasus COVID-19 mulai melandai, pemerintah pun sedikit melonggarkan aturan mobilitas dan aktivitas masyarakat, panduan protokol kesehatan pun sudah disiapkan sejak lama, tinggal pelaku industrinya yang bersiap memulihkan industri MICE.
Hanya saja, memulainya bisa jadi terasa berat, apalagi terkait pendanaan. Maka solusinya, gotong royong menggarap event.
Wakil Ketua Umum ASPERAPI, Andi Mohan mengatakan, “Pelaku industri bisa membuat patungan event atau pameran supaya industrinya bangkit lagi. Pandemi jelas menguras kantong, makanya soal pendanaan yang terbatas bisa diakali dengan kolaborasi.â€
Menurut Andi, kegiatan pameran atau meeting sudah mulai berlangsung di daerah, seperti di Surabaya dan Kalimantan Timur. Sementara di Jakarta, masih menunggu kebijakan pameran kembali dibuka. Namun dari sisi pelaku industri, Andi mengatakan sudah sangat siap.
Apalagi memulihkan industri MICE sebenarnya relatif lebih mudah dibanding industri pariwisata misalnya. Karena di kegiatan MICE, peserta meeting atau pamerannya jelas dan lebih mudah diatur, jumlahnya pun bisa dibatasi.
Di sisi lain, pemerintah juga sudah menyatakan kesiapannya mendukung bangkitnya industri MICE. Mulai dari menyiapkan dan menyosialisasikan panduan CHSE (Cleanliness, Health, Safety, and Environmental Sustainability).
“Kementerian terus mendengungkan CHSE bagi pelaku industri MICE. Ibarat orang makan di restoran yang tersertifikasi halal pasti lebih nyaman, prinsip yang sama juga berlaku dengan sertifikasi CHSE,†imbuh Andi.
Pemerintah juga sudah mendorong pihak kementerian atau lembaga untuk kembali mengadakan perjalanan dinas dan pertemuan-pertemuan di venue-venue MICE. Tujuannya agar industrinya bergeliat kembali.
Sekarang tinggal semua komponen di industri MICE terutama pelaku industri berkolaborasi membuat event. “Ini juga menunjukkan persatuan karena orang event bisa berkolaborasi,†pungkas Andi.
English
Let’s Work Hand in Hand, Organizers!
Collaboration between event organizers can trigger the revival of the MICE industry. The government has declared its readiness in supporting its revival.
Living through the pandemic for almost two years has not been easy for MICE industry players. Event demands remain stagnant, while operation is still running. Unfortunately, a certain amount of budget is still necessary for survival.
However, a gleam of hope has surfaced. The number of COVID-19 cases has decreased, and the government has decided to lower the level of community mobility and activity restriction. Health protocol guidelines have also been prepared since a while ago. So it leaves the MICE industry players to partake in the preparation to revive the industry.
The thing is, starting out is difficult, especially in regards to funding. As a solution, organizers can collaborate in projects.
Vice Director of the Indonesian Exhibition Companies Association (IECA), Andi Mohan, said, “Industry players can fund events or exhibitions together. The pandemic sure has depleted our financial resources, that’s why we need collaboration.â€
Andi believes that exhibitions and meetings have started to take place in certain regions, like Surabaya and East Kalimantan. Meanwhile in Jakarta, people are still waiting for the permission to hold events again. Although the industry players, according to Andi, are more than ready to organize them.
Moreover, reviving the MICE industry is actually easier than stimulating other tourism industries because MICE events usually have a definite number of participants, which allows for more control.
On the other hand, the government has declared their readiness to support the revival of the MICE industry. They have done so by preparing and broadcasting information on CHSE (Cleanliness, Health, Safety, and Environmental Sustainability) guidelines.
“The ministry keeps on spreading the information on CHSE to all MICE industry players. It’s like when you eat out at a good restaurant. If you know that the place is a certified gluten-free food service, for example, you will not worry about your gluten allergies. Same thing applies for CHSE certification and MICE industry players,†added Andi.
The government has also pushed ministries and other institutions to hold business trips and meetings at MICE venues again in order to stimulate the industry.
Now, all components in the MICE industry need to collaborate in event organization. “This will prove that event crews can collaborate,†Andi concluded.
