Menarik minat audiens untuk menghadiri kegiatan MICE virtual bisa jadi cukup menantang. Apalagi jika kegiatan bersifat berbayar, tentu butuh trik dan strategi.
Menghadirkan audiens di kegiatan MICE virtual tentu ada plus minusnya. Plusnya, peserta dari berbagai daerah lintas pulau dan negara bisa hadir tanpa memikirkan biaya perjalanan, waktu, dan akomodasi. Sehingga potensi jumlah peserta yang hadir bisa lebih banyak dibanding kegiatan offline.
Minusnya, karena hanya hadir secara daring, tidak ada keterikatan peserta wajib hadir atau menampilkan video, apalagi kalau acaranya tidak berbayar. Selain itu, kesan webinar yang membosankan bisa jadi mengurangi daya tarik kegiatan.
Sebagai organizer Anda tentu mesti lakukan berbagai strategi untuk menarik minat audiens untuk hadir dan bertahan hingga kegiatan selesai.
1. Pilih waktu yang tepat
Perlu diingat, tidak semua peserta seminar yang sudah mengonfirmasi kehadiran, akan hadir saat hari H. Jadi lakukan riset sebelum menentukan waktu penyelenggaraan acara. Apakah bertepatan dengan hari libur atau event lain yang berpotensi mengurangi minat peserta.
2. Pembicara yang menarik
Salah satu faktor yang membuat audiens ingin hadir biasanya karena pembicara webinar atau konferensi menarik dan relevan, entah karena jabatan, popularitas, atau keahlian yang dimiliki.
3. Buat tema yang sesuai perkembangan zaman
Tema dan pembicara memang tergantung pada tujuan, dan target peserta yang disasar. Namun, mengemas tema sesuai dengan perkembangan zaman dipadu redaksional yang mengundang penasaran akan semakin menarik minat audiens.
4. Promosi
Kekuatan media sosial bisa Anda manfaatkan sebagai media promosi. Jangan lupa cantumkan poin-poin penting dalam promosi. Mulai dari pembicara yang hadir, lalu kesempatan untuk menambah relasi dan pengetahuan bagi audiens, sampai kesempatan mendapat berbagai doorprize dan hadiah perlu dicantumkan.
Lakukan promosi secara kontinu, dan ingatkan audiens mendekati hari pelaksanaan kegiatan.
English
Building Audience Interest in Virtual MICE Events
Attracting audiences to attend virtual MICE events can be quite challenging. This is especially true for events with an entry fee, so a certain set of tricks and strategies is required.
Inviting an audience to virtual MICE events certainly has its pros and cons. The upside is that people from all over the world can attend without having to think about travel costs, time, and accommodation. This means that the potential number of attendees can be larger than offline events.
However, as the audience is only present virtually, there is no obligation for participants to actually attend or show up on video, especially if the event is free. Additionally, the widespread image of boring webinars can reduce the attractiveness of your event.
As an organizer, you will have to use various strategies to attract the interest of your audience and maintain it until the end of your events.
1. Timing is everythingKeep in mind that just because your seminar participants confirmed their attendance, doesn’t mean that all of them will actually be able to make it. Therefore, do your research before determining the time for your event. Does it overlap with a holiday or another event that has the potential to steal your audience’s interest?
2. Invite interesting speakers
One of the factors that draw audiences to webinars or conferences is the presence of interesting speakers who are relevant to the topic at hand, whether due to their position, popularity, or expertise.
3. Choose relevant topics
An event’s theme and speakers are obviously dependent on the goals of the event along with its targeted participants. However, packaging the theme in a way that is relevant to current events and trends and combining it with an editorial that invites curiosity will further increase the interest from potential audiences.
4. Don’t forget to promoteYou can use the power of social media as a promotional medium. Don't forget to include all the important information in your promotional media. These range from the speakers, the opportunity for networking and learning, to any available door prizes and other rewards.
Make sure you keep promoting your event on a regular basis, and give your audience an extra reminder when it’s almost the big day!
