Keahlian menyelenggarakan kegiatan MICE virtual bukan lagi dominasi organizer. Tim internal perusahaan pun bisa melakukannya. Layanan dan profesionalitas jadi nilai lebih organizer.
Kemajuan teknologi memudahkan banyak segi kehidupan. Termasuk dalam penyelenggaraan event virtual. Platform video telekonferensi banyak jenisnya, teknologi pendukung baik perangkat lunak dan keras terbilang mudah dikuasai. Akibatnya, banyak perusahaan memilih mengadakan kegiatan MICE virtualnya sendiri.
Ketua MASATA, Panca Sarungu dalam perbincangan Podcast di kanal YouTube MICE Indonesia mengatakan, “Kompetitornya bukan lagi sesama organizer, tapi juga tim internal perusahaan.†Menurutnya, jualan organizer masa kini ada di kreativitas dan ide-ide baru.
Sekilas memang mengerjakan kegiatan MICE virtual tanpa bantuan organizer nampak lebih murah. Padahal mahal atau murahnya, tak hanya diukur dari anggaran yang dikeluarkan, tapi juga tenaga dan waktu.
Dalam perbincangan podcast yang sama, Project Manager Dyandra, Bunga mengatakan, organizer punya nilai lebih yakni service excellence, profesionalitas, dan eksekusi yang matang.
Selain itu, tiga alasan ini menjadi pertimbangan mengapa menggunakan jasa organizer lebih baik.
Pertama, acara lebih teroganisir dan dikelola orang-orang yang profesional. Memang kelihatannya, mengadakan kegiatan MICE virtual mudah apalagi dengan adanya platform video telekonferensi dan perangkat lunak pendukung lainnya. Tapi nyatanya tidak semudah itu.
Anda mesti menguasai teknologi baik software dan hardware, juga memikirkan agar jaringan internet stabil, sampai konsep acara yang agar audiens betah. Organizer tentu lebih berpengalaman dalam hal ini.
Kedua, mengurangi kerepotan. Ingat, organizer tidak hanya berpengalaman menyelenggarakan kegiatan, namun juga menyiapkan rencana cadangan ketika terjadi gangguan. Apalagi kegiatan berbasis online sangat mengandalkan jaringan internet dan listrik.
Ketiga, hemat biaya. Karena biasanya organizer akan merinci bujet sesuai kebutuhan Anda. Itu kenapa sebaiknya Anda banyak berdiskusi dengan organizer terkait konsep dan tampilan kegiatan virtual yang diinginkan, ini untuk menentukan peralatan dan perangkat pendukung apa saja yang dibutuhkan. Semakin rumit tentu biaya akan semakin mahal.
Terpenting, jangan sampai salah memilih organizer. Pilih organizer yang tepercaya dan berpengalaman, khususnya di kegiatan MICE secara virtual.
English
Three Reasons to Go with Event Organizers for Your Virtual Event
The expertise required for organizing virtual MICE events is no longer exclusive to professional event organizers. A company can always form an internal team for the same purpose. However, professional organizers have an advantage in their professionalism and the services they provide.
Advances in technology have made many things easier, including organizing virtual events. A good example is the multitude of video conferencing platforms, along with many supporting technologies, both software and hardware, which are fairly easy to master. These conveniences have resulted in many companies choosing to organize their own virtual MICE events.
In a podcast on MICE Indonesia’s YouTube channel, the chairman of MASATA, Panca Sarongu said, "Our competitors are no longer just fellow organizers, but also a company's internal team." According to him, organizers today must rely on creativity and new ideas when offering their services.
At first glance, organizing virtual MICE events without the help of an organizer does seem cheaper. However, keep in mind that these events cost more than just money, as they also require expenses in the form of manpower and time.
In the same podcast conversation, Dyandra's Project Manager, Bunga, explained that professional organizers have an advantage in their service excellence, professionalism, and their thorough execution.
There are also three other reasons why using the services of professional event organizers is still the better option.
First of all, the event will be more organized as it is managed by professionals. It seems that holding virtual MICE events is easy, especially with the presence of video conferencing platforms and other supporting software. But there is more to it than meets the eye.
The technology involved, both software and hardware, requires a degree of familiarity to operate smoothly. Also keep in mind that events also require a stable internet connection, and the event itself must make the audience feel at home. Organizers are certainly more experienced in handling these matters.
Secondly, it simply reduces the hassle. Remember, event organizers are not only experienced in organizing, but also in preparing a contingency plan in the event of a disruption. This is especially important, as online events rely heavily on a stable internet and electricity supply, both of which can often be unpredictable.
Third, it saves costs. Usually an organizer will detail the budget according to your needs. This is why you should discuss the concept and appearance of the virtual event with your organizer. This is important for determining what equipment and supporting devices are needed. The more complicated it is, the more expensive it will be.
But most importantly, choose the right event organizer. Choose one that you can trust and has the necessary experience, especially regarding virtual MICE events.
