Media sosial telah menjadi bagian penting dalam hidup manusia. Strategi tepat dalam menggunakan sosial media bisa pendukung kesuksesan event virtual Anda.
Pandemi membuat hampir sebagian waktu dan aktivitas dilakukan di rumah. Pembatasan pertemuan fisik, membuat interaksi sosial berlangsung lewat media sosial. Perbincangan lewat WhatsApp, atau berkirim kabar melalui posting-an Instagram atau status di Facebook semakin sering dilakukan.
Pada tahun 2o20, survei firma konsultan Kantar mendapati, penggunaan media sosial seperti WhatsApp dan Instagram melonjak sampai 40 persen selama pandemi Covid-19. Penyebabnya, karena banyak orang menggunakan media sosial untuk berkomunikasi saat karantina atau lockdown.
Kantar mencatat, pada hari-hari awal pandemi, penggunaan aplikasi tersebut secara global melonjak sampai 27 persen kemudian melonjak hingga 40 persen.
Berdasarkan data Facebook, total pesan pada platform baik Messenger, Instagram, maupun WhatsApp naik lebih dari 50 persen pada Maret 2020 dibandingkan Februari 2020.
Kekuatan sosial media memang tidak diragukan, termasuk untuk mendongkrak kegiatan virtual Anda. Namun perlu strategi agar komunikasi berlangsung efektif dan tepat sasaran.
Pertama, komunikatif. Media sosial berperan memudahkan interaksi antara calon pengunjung dengan penyelenggara kegiatan MICE. Jadi sampaikan pesan yang interakftif dan informatif guna memelihara trending post di media sosial.
Caranya, bisa dengan meminta pendapat, membuat Q&A, atau aktif komunikasi lewat direct message. Kalau kegiatan yang akan Anda gelar sudah trending di media sosial, artinya makin banyak peluang pengunjung yang ambil bagian.
Kedua, buat tagar yang sederhana namun relevan dengan event yang akan digelar. Keseragaman tagar juga bisa diterapkan di berbagai platform media sosial yang Anda gunakan.
Ingat, semakin sering tagar digunakan, semakin cepat tersebar luas. Apalagi, tagar akan memudahkan calon pengunjung mencari dengan kata kunci yang umum maupun spesifik.
Ketiga, relevansi konten. Anda mesti tentukan dulu target market kegiatan yang akan digelar, baru dari situ Anda merancang konten yang sesuai. Buat konten yang informatif dan berisi ajakan yang sekiranya bisa menarik calon pengunjung dan jangan lupa selalu sertakan tagar.
Keempat, bijak tanggapi komentar. Ya namanya media sosial, semua bisa melihat dan berkomentar, ada yang bagus namun tak sedikit yang nyinyir. Santai saja, respons dengan tenang, gunakan kalimat positif, dan tak perlu menghapus komentar negatif kecuali yang mengandung SARA.
English
Strategies in Managing Social Media Will Boost Attendees of Virtual Events
Social media has become an essential part of human lives. The right strategy in using social media can support the success of your virtual event.
Due to the pandemic, most of our activities have to be done at home. Limitations in physical gatherings mean that social interactions are done mainly through social media. Conversations are done through Whatsapp, and Instagram posts or Facebook status become a way to tell others how you are doing.
In 2020, a survey done by consulting firm Kantar found that the use of social media such as WhatsApp and Instagram soared by 40 percent during the Covid-19 pandemic. The reason is because many people use social media to communicate during quarantine or lockdown.
Kantar noted that in the early days of the pandemic, global use of the applications rose to 27 percent and then, at a later time, soared to 40 percent.
Based on data provided by Facebook, total messages on platforms including Messenger, Instagram, and WhatsApp increased by more than 50 percent in March 2020 compared to February 2020.
The power of social media is undeniable, especially when it comes to promoting your virtual event. However, strategies are required so that communication takes place effectively and on target.
Firstly, communicative. The role of social media is to simplify the interaction between potential participants and MICE organisers. So send interactive and informative messages in order to keep your post trending on social media.
This can be done by asking for opinions, doing Q&A, or actively communicating through direct messages. If the event you’re holding is trending on social media, then there is a bigger chance for viewers to take part in it.
Secondly, create a simple yet relevant hashtag for your event. You can use the same kind of hashtag throughout all of your social media platforms.
Remember, the more often these hashtags are used, the more widespread it will be. These hashtags will also make it easier for potential participants to look for specific and general key words related to the event.
Thirdly, relevant content. You have to determine earlier on who the target market is for the event. After that, you can design and make the appropriate contents. Create informative and inviting content that can attract potential participants and don't forget to always include hashtags.
Lastly, respond to comments wisely. As it is called social media, everyone can see and participate in the making of comments. Some are good, but you will definitely see a few bad ones in the mix. Just relax, respond calmly, and use positive sentences. There's no need to delete negative comments unless they contain discriminating words related to ethnicity, religion, and race.
