Pandemi telah menciptakan tren baru di industri MICE. Mulai dari teknologinya sampai mengubah perilaku pelancong bisnis.
Sudah hampir dua tahun pandemi berlangsung. Bayangkan, bagaimana pandemi mengubah banyak kebiasaan, cara, dan perilaku termasuk di industri MICE. Pandemi menciptakan tren baru yang justru menjadi masa depan industri MICE.
1. Tren hibrid
Kegiatan MICE secara hibrid, perpaduan online dan offline diprediksi bakal menjadi tren pasca pandemi. Konsep ini meminimalisir jumlah orang yang datang, namun suasana kegiatan MICE secara luring tetap terasa.
2. Generasi bersih
Kebersihan menjadi pertimbangan pelancong bisnis ketika memutuskan menghadiri kegiatan MICE secara hibrid atau menginap di hotel.
Pertanyaannya bukan lagi sekadar, seberapa jauh akses hotel ke lokasi kegiatan, namun bagaimana konsistensi penerapan protokol kesehatan, bahkan apakah hotel atau venue MICE sudah tersertifikasi CHSE.
3. Destinasi lokal
Bepergian ke luar negeri di masa pandemi bisa jadi merepotkan dengan segala prosedurnya. Maka destinasi lokal akan jadi primadona.
4. Booking online
Survei mendapati sebanyak 76 persen konsumen akan membandingkan harga sebelum memesan akomodasi, begitupula dengan pelancong bisnis. Apalagi di masa pandemi, transaksi secara online amat disarankan untuk menghindari kontak fisik. Selain itu, booking online juga lebih praktis.
5. Penyajian makanan dan minuman
Selama pandemi, opsi menyajikan makanan secara prasmanan mesti dihilangkan. Botol garam dan lada serta alat makan di meja juga mesti disingkirkan, ini untuk menghindari barang-barang yang disentuh bersama.
6. Fitur pembatalan
Situasi pandemi yang serba tidak pasti membuat penyelenggara kegiatan atau penyedia venue dan akomodasi fleksibel dengan opsi pembatalan. Syarat dan ketentuan pembatalan juga mesti disampaikan dengan jelas dan transparan kepada konsumen.
Intinya, keberlangsungan industri MICE di masa depan bergantung pada kerja sama berbagai pihak untuk mau beradaptasi dengan kenormalan baru.
English
New MICE Trends during the Pandemic
The pandemic has created several new trends in the MICE industry, ranging from technologies to business tourist behaviors.
It has almost been two years since the pandemic first hit the country. Imagine how it has impacted our habits, methods, and behaviors in MICE. The pandemic has created trends that will become the future of MICE.
Hybrid MICE events, which are basically a combination between online and offline events, are predicted to become a trend after the pandemic. This concept minimizes the number of participants that are present physically, but the offline MICE “feel†is still there.
Cleanliness becomes a point of consideration for business tourists when deciding to attend a hybrid MICE or staying at a hotel.
The question is no longer about the distance from the hotel to the venue, but it also includes their consistent implementation of health protocols. In fact, tourists are concerned with hotels and venues’ CHSE certification.
Traveling abroad during the pandemic is troublesome. That’s why local destinations will be more popular.
A survey revealed that 76% of consumers compare prices before booking an accommodation, and so do business tourists. Especially in the pandemic, online transactions are encouraged to avoid physical contact. In addition, online booking is a lot more practical.
During the pandemic, the buffet option must be omitted. Salt and pepper bottles must also be gotten rid of to avoid touching more surfaces.
The uncertain nature of the pandemic has pushed event organizers and venue and accommodation managements to be flexible with their cancellation options. Terms and conditions for cancellation must also be clearly and transparently communicated to clients.
In brief, the sustainability of the MICE industry in the future relies on the collaboration of various parties in adapting to the New Normal.
