Sudut pandang menentukan apakah pandemi ini berkah atau musibah. Meratapi hanya menjadikannya musibah, berkah jika melihat betapa banyak pembelajaran selama pandemi.
Pandemi memukul banyak sektor industri. Tak terkecuali industri MICE. Ada pelaku industri MICE yang menyerah, namun banyak juga yang bertahan, beradaptasi dan terus berinovasi di tengah banyak keterbatasan.
Pandemi yang hampir dua tahun ini memang terasa menyusahkan dan melelahkan, tapi kalau dilihat lebih dalam, banyak berkah yang bisa dipetik di balik musibah.
Dari pandemi, pelaku industri MICE mendapat banyak pelajaran berharga. Pertama, masa depan ada melalui inovasi. Ini terbukti bagaimana pelaku industri MICE bersusah payah beradaptasi dengan teknologi untuk mengadakan kegiatan MICE secara virtual.
Tak hanya itu, pelaku MICE juga memikirkan bagaimana menyediakan paket penawaran yang sesuai kebutuhan klien di masa pandemi. Mengemas konsep kegiatan virtual agar unik dan tidak membosankan, termasuk juga berinovasi mencari kantong-kantong revenue baru.
Kedua, pandemi memaksa pelaku industri MICE meningkatkan skill sumber daya manusianya. Akibat pandemi, kita menjadi lebih peka dan mencari tahu tentang perangkat teknologi, mulai dari software terbaru sampai perangkat keras pendukung kegiatan MICE secara online atau hibrid.
Tenaga marketingnya pun bekerja ekstra keras untuk beradaptasi dengan menawarkan paket-paket yang menyesuaikan kocek klien namun tetap menghasilkan keuntungan.
Ketiga, masa depan dan harapan selalu ada. Tidak ada yang pernah membayangkan pandemi berlangsung selama ini, hampir dua tahun. Tapi pelaku industri MICE terbukti tangkas menjawab semua tantangan.
Kuncinya, menggabungkan teknologi terbaik dengan menjaga jejaring dan komunitas menjadi kekuatan pelaku industri MICE bertahan di masa pandemi. Intinya bagaimana memenuhi kebutuhan pelanggan dengan cara yang paling efektif dan ekonomi.
Pun ada pelaku industri MICE yang menyerah tentu bukan karena kalah. Sementara yang bertahan, akan bersinar di masa depan.
English
Transforming An Ordeal into A Blessing
Our perspectives determine whether the pandemic is a blessing or a disaster. Complaining will only frame the pandemic as a disaster, but it will become a blessing if we can see the lessons learned throughout.
The pandemic has hit various sectors, including MICE. There are MICE industry players who decided to quit. But there are many who chose to persevere, adapt, and innovate despite a number of limitations.
This almost two-year-old pandemic feels both tiring and extremely troublesome, but if you look closer, this cloud has many silver linings.
From the pandemic, MICE industry players learned many valuable lessons. First, the future exists through innovations. This is proven through how MICE industry players have exerted all efforts to adapt with the technology to enable virtual MICE activities.
In addition, MICE industry players also have brainstormed how to offer packages that can serve clients’ needs in the pandemic. They also have packaged unique and engaging virtual concepts and diversified their business for new revenue sources.
Second, the pandemic has pushed MICE industry players to increase the skillsets of their crew. Due to the pandemic, we have become more sensitive and proactive in finding out new technologies, including softwares and hardwares that can facilitate online or hybrid MICE activities.
The marketing team also works really hard to adapt by offering packages that are suitable to clients’ budget but also keeping in mind their profitability.
Third, hopes and the future will always be there. No one has expected the pandemic to last this long (almost two years!). But MICE industry players have proven their agility by answering all the challenges.
The key is to combine the best technology with network and community. This is what makes MICE industry players survive in the pandemic. Essentially, it’s important to cater to various clients’ needs in the most effective and budget-friendly way.
There may be MICE industry players who quit, but it doesn’t mean that they lost. Meanwhile, for those who persevere, they will eventually shine brighter in the future.
