Medan diberkati dengan tanah vulkanik yang membuat tanaman tumbuh subur. Begitupula ekosistem dan infrastruktur yang memadai di Kota Medan menjadi lahan subur bagi industri MICE.
Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) memasukkan Medan sebagai salah satu dari tujuh destinasi MICE yang berpotensi kuat untuk maju.
Bicara aksesibilitas, Medan telah memiliki Bandara Internasional Kualanamu yang dilengkapi dengan kereta cepat Rail Link dari bandara menuju ke Kota Medan. Bandara ini juga menjadi pintu bagi 75 penerbangan internasional langsung.
Sebagai pintu gerbang perdagangan di wilayah barat Indonesia, wajar saja jika aksesibilitas harus mumpuni. Apalagi bagi pelancong wisata dan MICE, integrasi aksesibilitas menjadi faktor penunjang yang cukup penting.
Sementara itu, terkait fasilitas akomodasi, Medan memiliki lebih dari 81 hotel bertaraf internasional. Medan juga memiliki fasilitas MICE berupa hall, ruang meeting dan konvensi sebagai bagian dari fasilitas hotel berbintang berkapasitas 1.000-3.000 orang.
Pelaku MICE di Kota Medan pun sudah berkomitmen menjalankan protokol kesehatan berdasarkan panduan CHSE (Cleanliness, Healthy, Safety, Environmental Sustainability). Apalagi Kemenparekraf juga sudah melakukan sosialisasi CHSE pada pelaku MICE dan industri kreatif di Medan.
Sosialisasi ini ditujukan bagi destinasi event beserta pelakunya, dan industri kreatif lokal agar terus berinovasi dan menggelar kegiatan dengan menjalankan protokol kesehatan.
Kalau akses, amenitas, dan atraksinya sudah siap, tinggal tugas Pemerintah Daerah Provinsi Sumatera Utara bersama Pemerintah Kota Medan, dan Kemenparekraf berkolaborasi mempromosikan fasilitas dan kesiapan Medan sebagai destinasi MICE.
Tujuannya, agar kegiatan MICE berskala nasional dan internasional bisa lebih banyak diadakan di Medan, sehingga kota berjulukan Paris Van Sumatera ini menjadi destinasi MICE unggulan.
Fasilitas MICE:
75 penerbangan internasional langsung
Ruang konvensi terbesar: 3.783 meter persegi
81 hotel bertaraf internasional
Ruang eksibisi: 3.500 meter persegi
English
Medan is Ready to Become a Top MICE Destination
Medan is blessed with volcanic soil that allows various plants to thrive. Likewise, its ecosystem and infrastructures are perfect for the growth of the MICE industry.
The Ministry of Tourism and Creative Economy puts Medan as one of the seven MICE destinations with the biggest potential to grow.
In terms of accessibility, Medan has Kualanamu International Airport that is equipped with Rail Link fast train connecting the airport from the city. This airport also facilitates 75 direct international flights.
As the trade center in the West of Indonesia, Medan needs to have great accessibility. Especially for MICE tourists and visitors, accessibility integration has become a very important supporting factor.
Meanwhile, when it comes to accommodation, Medan has over 81 international-grade hotels. The city also provides MICE facilities, such as halls, meeting rooms, and convention rooms at star hotels of 1,000-3,000 people capacity.
MICE industry players in Medan are committed to implementing health protocols according to the CHSE (Cleanliness, Healthy, Safety, Environmental Sustainability) guidelines especially since the Ministry of Tourism and Creative Economy has distributed the guidelines themselves among the MICE and creative industry players there.
This information is aimed at event destinations along with the industry players. The local creative industry is also expected to keep innovating and holding events that comply with health protocols.
When the access, amenities, and attractions are ready, the regional government of North Sumatra, the local government of Medan, the ministry need to collaborate in promoting Medan as a MICE destination.
The purpose is to see more and more national as well as international MICE events taking place in Medan, so this Paris van Sumatera can become a top MICE destination.
MICE Facilities:
75 direct international flights
The biggest convention area: 3,783 square meters
81 international-grade hotels
Exhibition area: 3,500 square meters
